Civil Defence volunteer to raise plenty of dough as he milks sponsorship deal with Avonmore and Brennan’s Bread.

Date Published : April 1st, 2018    Published By : admin

A Civil Defence volunteer is to consider a joint sponsorship deal between Avonmore Foods and Brennan’s Bread after his photo appeared in the national press while trudging through snow to deliver bread and milk to stranded locals in Kilteel, Co. Kildare during Storm Emma.

James Byrne from Donadea, Co. Kildare volunteered almost 60 hours of his time during the snow storm from Thursday to Monday, along with other volunteers.


Civil Defence volunteer James Byrne. (Photo: Damien Eagers)

The sponsorship deal will be part of an advertising campaign prior to and during upcoming severe storm warnings issued by Met Éireann, and in on occasions where heavy snow is expected.

The Minister for Defence, Paul Kehoe TD congratulated the Civil Defence volunteer for his efforts on Twitter saying ‘What a fantastic picture captured by @Independent_ie in Kildare, James Byrne. He and his colleagues have dropped everything over the past few days to assist their communities through Storm Emma. Thank You!’.



The Civil Defence College also praised the work and efforts of Mr. Byrne and his colleagues around the country during the snow storm.

Speaking to EmergencyTimes.ie today, James Byrne said ‘I’m hoping to make a lot of dough from this, I’m gonna milk it altogether, and that’s snow joke’.


(Photo: Damien Eagers)

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